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Hootsuite Industries

The no. 1 social media management tool for financial services

Save time creating winning content on social media to drive leads and revenue. Measure impact and prove ROI — all while staying compliant and mitigating risk.

The biggest names in finance use Hootsuite

jetBlue
University of Chicago
Adobe
U-HAUL
IKEA
JetBlue

How to use Hootsuite if you're a FinServ pro

Security and compliance make staying engaged on social a challenge for finance professionals. Hootsuite comes built with everything you need to grow your business on social media — minus the risk. Here's how.

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2,500+

Finance, insurance, and banking customers trust Hootsuite thanks to our best-in-class privacy and security standards.

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3X ROI

It's possible with Hootsuite. Finance companies have used our tools to boost revenue sourced by social media by more than 250%.

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90%

Reduction in time from compliance approval to a post going live among financial services companies using Hootsuite.

Besides the technical features, we appreciated the fact that Hootsuite was familiar with the very regulated financial industry.

Andreas Thomann

Head of Publications and Social Media

Julius Baer

Boost social media performance and prove ROI

  • Get actionable insights on what’s working and what’s not with advanced reports. View your performance against your competitors and watch each post’s performance. With Advanced Analytics, you can see the campaigns that drive the most leads and conversions.
Learn more

Stay compliant, reduce risk, and secure data

Never miss a thing and safeguard your reputation

Turn executives into thought leaders

Boost social media performance and prove ROI
social media credit report

Get your social media credit report

Want to see how you’re performing on social media compared to others in your industry? Find out where you fall on the social media maturity scale now (and get advice on how to improve).

Save time on social media

Hootsuite gives you content ideas, tells you the best time to post, lets you bulk schedule, and can even automate tasks. Save time with social media templates, writing suggestions, and integrations with apps you already use like Google Drive and Dropbox. Make things easier by bringing all your accounts, messages, and content into one dashboard.

Hootsuite Analytics

All the tools you need to grow revenue and prove ROI — on one secure platform

Drive revenue and manage risk with social media tools designed specifically for finance professionals. Cut hours from your workweek with templates, automation, scheduling, AI recommendations, and more.

Save time on social media

Hootsuite gives you content ideas, tells you the best time to post, lets you bulk schedule, and can even automate tasks. Save time with social media templates, writing suggestions, and integrations with apps you already use like Google Drive and Dropbox. Make things easier by bringing all your accounts, messages, and content into one dashboard

Hootsuite Analytics
Hootsuite Analytics

Prove your social media ROI

Hootsuite Advanced Analytics shows you what’s working and how many leads are coming from social media. It also helps you attach a dollar value to specific interactions. Maximize the value of every single social post in minutes each week.

Monitor chatter about your brand and industry

Hootsuite’s best-in-class social listening (powered by Talkwalker) helps you stay on top of new regulations, identify vulnerabilities, and carve out your niche as an industry thought leader. Our proprietary Blue Silk AI™ is the most comprehensive AI designed for social media. It will help you predict trends and changes in your brand’s sentiment and summarize complex information so you can get the big picture quicker.

Hootsuite Analytics
Hootsuite Analytics

Create content that drives leads

Get more quality leads with tailored content suggestions and brand-approved templates. Build relationships with clients and prospects by giving your audience exactly what they want to see at the right time.

Sell more with social media

Find and strengthen quality leads through social selling. The Amplify social selling dashboard helps you find and engage prospects. Position your team as thought leaders and make it easy for them to share effective, on-brand content. Hootsuite's listening capabilities also make it easy to nurture leads across platforms.

Hootsuite Analytics

We use Hootsuite to secure our publishing and engagement efforts. We schedule and have all our messages in a controlled environment to ensure compliance, should any regulation organizations check.

Sarah Daley

Experience Manager

Legal & General

Resources for financial services professionals

Explore the latest articles, case studies, and reports on social media for finance pros.

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Report: 2025 social media trends in financial services

Discover the biggest factors shaping social media for financial services in this bite-sized version of our Social Media Trends 2025 report.

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Social media benchmarks for financial services: Q3 2024 data

Get the latest social media stats for financial services and see how your brand stacks up.

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Social media in financial services: Tips, stats, and examples

Get benefits, tips, and examples for how to use social media effectively within your financial services organization.

Frequently Asked Questions

Financial institutions must meet compliance requirements when posting and advertising on social media. Hootsuite is designed to help you and your team stay compliant with these requirements, including FCA, FFIEC, IIROC, SEC, PCI, AMF, and GDPR.

Absolutely. From to , Hootsuite is packed with tools that help you generate more financial services leads. Hootsuite Advanced Inbox seamlessly integrates with your CRM so that you can turn social media engagements into actionable leads. It serves as a repository for all your customer information and is easily searchable, so you can nurture leads from first interaction to final conversion.

Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).

It sure will! There are so many benefits to social media for banks and finance professionals, but coming up with a constant stream of content ideas takes time and energy. Luckily, Hootsuite comes with tools that help you save time filling up your content calendar.

See how Hootsuite can help you

See how Hootsuite can help you win on social in half the time

Get a personalized demo to see exactly how Hootsuite can help your brand generate more leads, revenue, and recognition from social.

Request a demo