You don’t have to spend a fortune to get data-backed insights that inform your social media strategy. Everything you need is in the Hootsuite dashboard.
Search brand mentions and trending topics across social media and the web. Stay inspired, source user-generated content, and mitigate negative chatter.
Understand mountains of data in a matter of seconds. Blue Silk™ AI analyzes millions of conversations and condenses them into insightful summaries in an easy-to-read format.
Boost engagement and delight customers by really learning their preferences. Understand how people feel about your brand, competitors, or a specific topic.
Track and predict trends, create the most engaging content for your audience, and get an instant vibe check on any topic. Then watch your engagement rate skyrocket.
Plan and schedule your social media posts with ease:
No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.
Never miss a thing with the broadest social listening data coverage on the market. With Hootsuite, you can monitor mentions across social media, news websites, forums, podcasts, and more. See spikes in volume, engagement, and reach over time with peak detection
Hootsuite Listening is the only tool that tracks your logo across video, memes, GIFs, and audio. AI visual recognition lets you monitor references to your brand logo, scenes, and objects — so you truly never miss a mention. It’ll also track how many of your brand mentions feature images and other visuals.
Instantly see personalized, real-time insights from billions of data points. Predict topic volumes over the next 90 days, automatically identify the most relevant trends and conversations, and identify key emotions and sentiments.
Connect with new audiences through trusted voices in your industry. Discover the partnerships and collaborations that are the most relevant to your brand, industry, and audience. In seconds, you can identify top influencers by their engagement rate, reach, and social network.
Impress your boss and add deeper insights to presentations with custom social listening reports and data exports. Showcase a change in sentiment, compare performance against your competitors, and generate AI automated briefs. Instantly export reports as PDFs or presentations or set up automatic report dispatches to keep an eye on your progress via email.
Hop into conversations and mitigate negative chatter. Easily investigate spikes and monitor key issues as they unfold. That way, you can react in real-time to crises, fraudulent claims, and misinformation. Plus, track sentiment to identify positive and negative feelings around any topic or brand.
Hootsuite Listening powered by Talkwalker is an Enterprise plan solution designed for businesses that want to build an even more effective social strategy based on real data. Here’s what else you get when you add it to your Enterprise plan.
Search 50 million websites and 30 social media channels — including Instagram, LinkedIn, Vimeo, Pinterest, Twitch, Reddit, Disqus and more.
Stay ahead of the conversion, mitigate negativity, and prevent crises with Talkwalker alerts. Get notified about new mentions on the web, social media, newspaper articles, forums, blogs, and more.
Search trends, mentions, and data from the past 13 months. See how your search results change over time and benchmark your performance.
Instantly export reports as PDFs or presentations or set up automatic report dispatches to keep an eye on your progress via email.
Advanced boolean catalogs let you pinpoint the exact data you want so you don’t have to filter through piles of irrelevant information. Short on time? Get info fast with quick search.
Set up saved searches using keywords and boolean operators. Define the scope of data you want to track and analyze over time.
Connect your social accounts to Hootsuite to easily track mentions that match your brand and search queries.
Save time and maximize efficiency with AI-powered labels that categorize posts and group relevant results.
Hootsuite Listening powered by Talkwalker is the only tool that lets you monitor mentions across 150 million websites, 30 social media channels, and 187 languages. Learn more with a custom demo.
Learn the basics of social listening and get pro tips on how to use it to better understand your followers.
Compare the industry’s top social listening tools to determine which one is best for you.
Want to build your own social listening strategy from the ground up? The Hootsuite blog is here to guide you every step of the way.
Social listening is the process of monitoring social media platforms for mentions of your brand, competitors, or industry-related topics to gain insights and improve your strategy.
Hootsuite provides tools to track mentions, analyze sentiment, and monitor trends across multiple platforms, helping you make data-driven decisions.
Yes, Hootsuite allows you to monitor your competitors' social media activity, including mentions, engagement, and trends.
Hootsuite supports platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and more, along with news websites, forums, and blogs.
Yes, social listening is available in all Hootsuite plans, but advanced features are included in the Enterprise plan.
AI-powered sentiment analysis uses artificial intelligence to determine the tone (positive, negative, or neutral) of mentions about your brand or topic.
Yes, Hootsuite allows you to create custom reports with the metrics that matter most to your business and export them in various formats.
Hootsuite provides real-time alerts and sentiment analysis to help you identify and respond to potential crises quickly.
Social monitoring focuses on tracking mentions and engagement, while social listening involves analyzing data to gain insights and inform strategy.
Yes, Hootsuite allows you to track hashtags to monitor trends and conversations relevant to your brand or industry.
Want an in-depth view of what people think, feel, and say about your brand in a matter of seconds? You got it.