Show the value of your social media content with the ultimate social media analytics software.
Plan and schedule your social media posts with ease:
No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.
No social media analytics tool goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising. Drill down to the post level, network level, or page level to determine what works for your brand.
Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Build detailed reports with the visuals that matter to you or plug and play with easily customizable templates.
Hootsuite not only helps you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more on Instagram, Facebook, X, and LinkedIn.
Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.
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In addition to custom reports and templates, Hootsuite comes with tons of useful social media analysis tools you can use to sharpen your strategy (and grow lightning-fast).
View a weekly snapshot of your performance across Facebook, Instagram, and LinkedIn. Watch your score climb each week as you improve your content strategy.
Get AI-powered tips on how to boost your social performance score fast. Plus, see a quick snapshot of your most and least engaging posts from the past week.
Monitor up to 20 competitors simultaneously. Track their posts, posting frequency, follower growth, engagement rate, and more.
See how your business performs on social media compared to big players in the industry. Benchmark against different verticals and company sizes.
See when to post on every network based on when your audience scrolls. Then schedule your posts to go live at that time.
Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication.
Dig deeper into your stats with Hootsuite Enterprise and Advanced Analytics.
Comes standard in all Hootsuite plans
Paid and organic analytics
Basic report customizations
Best time to post by network and goal
Benchmark against up to 5 competitors
Basic report exporting (.pdf or .ppt)
Industry benchmarking
Available in Hootsuite Enterprise or as an Enterprise add-on for an extra fee
Paid and organic analytics
Advanced report customizations
Best time to post by network and goal
Benchmark against 20 competitors
Advanced report exporting (.pdf, .ppt, .csv or .xlsx)
Industry benchmarking
Inbox performance reporting
ROI analysis and reporting (add-on)
Integrate with Google Analytics and Adobe Analytics (add-on)
Content comparison (add-on)
Learn everything there is to know about social media analytics, and get a free report template, with this guide.
FBeat your competitors on social media and fill gaps in your strategy with our competitor analysis guide.
See which social media metrics actually matter and discover the tools that make them easier to track.
Social media analytics is a set of data points that tell you how your social media posts perform. Analytics is made up of a group of social media metrics, such as how many people liked or commented on a specific post. These metrics help you determine which types of content and which networks are most worthy of your efforts.Getting insightful reports is quick and easy with Hootsuite Analytics. Your dashboard shows all your data for accounts across all your social networks. Plus, it allows you to create attractive and skimmable social media analytics reports to share with your team. Cue the snaps from your boss
With Hootsuite, you can monitor the performance of paid and organic social media posts on all the most popular social media networks as well as the web.Facebook analytics — Learn the best time to post on Facebook based on your followers and goals. View hundreds of post- and page-level metrics.Instagram analytics — Learn the best time to post on Instagram and track the performance of Reels, feed posts, Stories, and more. X (Twitter) analytics — Simplify Twitter reporting, track hundreds of metrics, and monitor mentions. See when to post and identify top-performing Tweets.TikTok analytics — Learn the best times to post on TikTok to boost your chances of going viral. Determine where views came from and much more.LinkedIn analytics — Figure out what’s working on LinkedIn with analytics for organic posts and paid ads. See when to post for the most engagement.Pinterest analytics — Prove your Pinterest ROI. Plan successful campaigns by tracking website visits and revenue generated by your Pins.YouTube analytics — Analyze YouTube performance alongside your other social media channels. Schedule automatic reports to stay in the know.Threads analytics — See how you're performing on Threads with report templates.
Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).
Your social media analytics dashboard is made up of a series of social media metrics. These are the numbers that show how many people interacted with your content and the ways they did so. Examples include the number of likes, comments, shares, saves, and views on a specific post. But there are hundreds of metrics you can (and should) measure on social media
The right social media analytics tools can help you quickly identify what content your audience likes and doesn't like. That means you'll know how to get more attention, followers, and conversions on each post.
If you want to take full advantage of the power of social media (who doesn't?) then it's definitely worth your while to invest in an analytics tool like Hootsuite. The best social media analytics tools can help you reach your goals much faster.
Hootsuite provides a wide range of social media analytics, including post-level metrics, audience growth, engagement rate, and more. You can also track your social media performance against competitors and industry benchmarks.
Hootsuite Advanced Analytics is a premium feature that provides in-depth reporting and analysis of your social media performance. It includes advanced metrics, customizable dashboards, and the ability to track multiple accounts and networks in one place.
Getting started with Hootsuite Analytics is easy. Simply sign up for a Hootsuite account, connect your social media accounts, and start tracking your performance. You can also customize your dashboard and reports to fit your needs.
The best time to post on social media depends on your audience and goals. Hootsuite Analytics can help you determine the best times to post based on when your audience is most active and engaged.
Creating a social media analytics report with Hootsuite is simple. You can use pre-built templates or customize your own report to include the metrics that matter most to you. Once you've created your report, you can easily share it with your team or stakeholders.
Put your social media reporting on autopilot with Hootsuite. Save time, impress your boss, and beat out the competition with the best analytics tool around.
