The no. 1 social media platform for higher education

Drive student engagement and recruitment on social media with Hootsuite. Easily create and schedule effective content and measure impact.

Trusted by leading institutions around the world

Attract students, save time, and protect and grow your brand

Engage your community, recruit and retain students, connect with alumni, and improve your reputation with the help of Hootsuite for higher education. One platform with tools for every department to achieve their goals in half the time.

Boost reach with faculty advocacy

Encourage faculty to spread your message on their own channels with Hootsuite Amplify. Create a hub for on-brand communications and social media posts that can be shared with only one click.

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Stay secure and reduce risk

Use social listening to get crisis alerts

See what’s working and what’s not

150%

Increase in overall reach for a single university campaign on Facebook and Instagram.

Source

2.4M

Social media impressions for a single university across social media platforms using Hootsuite.

Source

90%

social media adoption rate among university executives

Source

It helps me to reach a wide variety of stakeholders, including current and prospective students, alumni, and corporate partners, as well as deans at other business schools. It’s a valuable and efficient way for me to engage constituents, align with our brand promise, and at the same time optimize my investment of time.

Richard D. Phillips

Dean And C.V. Starr Professor Of Risk Management And Insurance

J. Mack Robinson College Of Business & Georgia State University

See your social media report card

Are you a social media dropout or a high-engagement honors student? Find out where you fall on the social media maturity scale now (and get a plan for how to improve).

All the tools you need to improve the student experience — on one secure platform

Engage and grow your community with social media tools designed for higher education. Cut hours from your workweek creating and scheduling posts, responding to messages, tracking trends and conversions, and measuring results. All your social media accounts and apps in one easy-to-use dashboard.

Save time creating meaningful content

Save hours of work by setting up automated workflows and customizing brand-approved post templates that drive engagement with students, alumni, donors, faculty, and staff. Respond and engage fast with automated replies and a universal message inbox.

Attract, recruit, and retain students

Ramp up your recruitment efforts with the help of social media. Follow the student journey from awareness, to application, to graduation. Track progress right from the Hootsuite dashboard. Send meaningful messages that help retain students and keep alumni engaged.

Manage communications effectively

Hootsuite comes with industry-leading crisis management solutions that help you keep students informed. Send alerts, set global publishing pauses, and dispel disinformation in seconds. Plus, reduce response time and boost engagement while you do it.

Never miss a mention (or a hot new trend) with social listening

See what people are saying online and manage your school’s reputation. Hootsuite Listening (powered by Talkwalker) makes it easy to monitor mentions and brand sentiment. And with powerful trend research tools, you can boost engagement by posting content that resonates more with students and faculty.

On a daily basis, we’ll look out for what our students are saying online and spark genuine, one-to-one conversations with them. That one interaction could mean the difference between that student choosing us over another university — from a commercial point of view, that’s a potential £27,000.”

Justin Clark

Senior Press Officer

University of Salford

Resources for marketers in higher ed

Explore the latest articles, case studies, and reports on social media for colleges and universities.

How Georgia State boosted social media adoption by 90% among execs

Learn about how Georgia State built a community of brand advocates with the help of Hootsuite.

Social media for education: Q3 2024 research and benchmarks

See how your social media stats stack up against the industry standard.

Social media for higher education: 14 essential tips

Learn the advantages of using social media in higher education and get tips on how to improve

Frequently Asked Questions

Absolutely. Hootsuite helps you build out a content calendar, schedule your posts to go live at the perfect time, and measure your success so you can see what’s working and what’s not.

Hootsuite is proven to help universities boost reach and engagement across social media. Schools can increase admissions with tools that help create compelling higher education social media content, engage with prospective students, and measure results from paid and organic recruitment campaigns.

Hootsuite is invaluable when it comes to engaging alumni and boosting support. Fill your content calendar fast with impactful posts that encourage your community to take action. Let OwlyWriter AI generate alumni engagement post ideas and inspiring calls to action. And quickly customize our pre-built templates with your school’s branding.

Yes. Create LinkedIn, Instagram, and Facebook ads fast with attractive templates and an automated caption generator — all in one dashboard. Transform your best-performing posts into ads, view and measure results, and create campaigns in one place.

See how Hootsuite can help you win on social in half the time.