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Hootsuite Industries

The most trusted social media management tool for healthcare

Connect with patients and customers by creating a compelling and compliant social media experience. Hootsuite makes it easy to respond and engage, create effective content, track brand mentions, and measure impact to prove ROI.

Trusted by leading names in healthcare

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How to use Hootsuite if you're in healthcare

Engage with your community, create compelling posts, and keep your brand top of mind on social media with Hootsuite for healthcare and pharma. Here's how

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136%

Increase to one healthcare company’s career site and a 42% increase in job applications using Hootsuite Amplify.

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$1.5M+

In equivalent ad value saved by healthcare companies using Hootsuite Amplify.

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30,000

New followers on Instagram with the help of Hootsuite Analytics using Hootsuite Enterprise.

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Deliver information responsibly

  • Hootsuite comes with tools to help ensure that you deliver messages responsibly. With integrations like Proofpoint, you can ensure all posts meet your company’s compliance and brand standards before you publish. Social listening tools also help you stay on top of the latest regulations.
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See what’s working and what’s not

Never miss a brand mention or keyword

Turn your team into the ultimate recruiting tool

Deliver information responsibly

Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.

Michael Yoder

Social Media Consultant

Spectrum Health

All the tools you need to improve the patient experience — on one secure platform

Reach new audiences, communicate with patients, and manage risk at the same time with social media tools designed specifically for the healthcare sector. Cut hours from your workweek bringing all your tools to one place and posting to multiple networks at the same time.

Do social media smarter and save time

Save hours each week by setting up secure workflows and customizing brand-approved templates. Respond and engage fast with automated replies and a universal message inbox.

Hootsuite healthcare
Hootsuite healthcare

Engage patients with authoritative, compelling content

Build relationships with your community by giving your audience exactly what they want to see at the right time, using trend search, tailored content suggestions, and brand-approved templates.

Attract top talent and grow your reach

Social media is a key part of today’s recruitment process. Hootsuite directly connects employees to new hiring opportunities and helps you spread the word about your organization with employee advocacy tools

Hootsuite healthcare
Hootsuite healthcare

Protect and improve brand reputation

Hootsuite’s best-in-class social listening (powered by Talkwalker) helps you stay on top of what people are saying, how they feel, and what they want. Our proprietary Blue Silk AI™ is the most comprehensive AI designed for social media. Not only will it help you predict trends and changes in your brand’s sentiment, it'll even summarize complex info, saving you time.

Get your social media credit report

Want to see how you’re performing on social media compared to others in your industry? Find out where you fall on the social media maturity scale now (and get advice on how to improve).

social media check-up

Resources for financial services professionals

Explore the latest articles, case studies, and reports on social media for finance pros.

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Report: 2025 social media trends in healthcare

Discover the biggest factors shaping social media for the healthcare industry in this bite-sized version of our Social Media Trends 2025 report.

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Healthcare social media benchmarks: Q3 2024 research

Read the latest social media stats for the healthcare, pharma, and biotech industries.

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HIPAA and social media: 5 tips to stay compliant

Get tips for building a HIPAA-compliant social strategy.

Hootsuite allows us to monitor social engagement, which is helpful as a healthcare and mental health provider to see who is talking about us or what the latest trends are. It also allows us to post consistently across all platforms without missing a day.

Alexa Marco

Public Relations Specialist

New Day Recovery

Frequently Asked Questions

Absolutely. Hootsuite helps you create and schedule high-quality, engaging content consistently. Plus, it has advanced analytics that measure and prove your performance along the way. Quickly fill your content calendar with attractive posts using built-in Canva templates. Then, use OwlyWriter AI to instantly generate captions with effective, relevant healthcare hashtags.

Hootsuite gives brands the tools they need to post safe, brand-consistent content on social media. Depending on your organization’s needs, Hootsuite may also be able to help you stay compliant on social media.

Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).

Yes. You can design, manage, and monitor social media ads right alongside your organic posts with Hootsuite — regardless of your industry.

See how Hootsuite can help you win on social in half the time.

See how Hootsuite can help you